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Winners 2025

International Brilliance Awards 2025- Winners

Celebrating Brilliance since 2014

International Brilliance Awards 2025: A Night of Celebration, Inspiration, and Brilliance

Business Brilliance Awards - Winners

The Business Brilliance Awards celebrate outstanding leadership, innovation, and organisational success. Our finalists represent companies and individuals who have demonstrated exceptional achievement and made a meaningful impact in their fields.

Best New Product/Service Launch

Brilliance Award Winner: 
IPv4.Global – Product Name: ReView – First-of-its-kind IP address audit tool.

Brand Brilliance

Brilliance Award Winner: 
Wingfield Consultants Ltd
Gold Award Winner:
ServiceMaster AAA
Silver Award Winner:
HALKBANK

UK Business of the Year

Brilliance Award Winner: 
Safecall Ltd
Brilliance Award Winner: 
Bexley Beaumont
Gold Award Winner:
CHEC
Silver Award Winner:
Phoenix 2 Retail

Brilliance in Customer Service

Brilliance Award Winner: 
Ivanti
Gold Award Winner:
ServiceMaster AAA

CEO of the Year

Brilliance Award Winner: 
Siva Kugathas, CEO, ServiceMaster AAA
Gold Award Winner:
Osman Arslan, CEO, Halkbank
Silver Award Winner:
 Jenny Mowat, CEO, Babel PR

Entrepreneur of the Year

Brilliance Award Winner: 
Serge Santos, CEO of Funding Alternative Group and Managing Director of Compressed Air Centre
Gold Award Winner:
Carl Gould, CEO, 7 Stage Advisors
Silver Award Winner:
Sebastian Bates, CEO, The Warrior Academy

Brilliance in Environmental & Corporate Sustainability

Brilliance Award Winner: 
 HALKBANK

Innovative Team of the Year

Brilliance Award Winner: 
University of Cambridge & Hedfan – Team Name: University of Cambridge Estates Division’s Asset Management Team and Hedfan.
Gold Award Winner:
BaxterStorey – Team Name: BaxterStorey Resourcing Team

HR BRILLIANCE AWARDS – Winners

The HR Brilliance Awards celebrate excellence in people strategy, culture, and employee experience. Our finalists showcase organisations and leaders who are shaping the future of HR through innovation, impact, and a genuine commitment to their people.

Best Company to Work For

Brilliance Award Winner: 
Saudi Authority for Industrial Cities and Technology Zones (Modon)
Gold Award Winner:
 Kernel

Corporate Wellness

Brilliance Award Winner: 
Kernel
Gold Award Winner:
Jobsplus
Silver Award Winner:
Ministry of Finance, Kingdom of Saudi Arabia

Brilliance in Employee Engagement in HR

Brilliance Award Winner: 
Rio Tinto – Project Name: RockStars
Gold Award Winner:
Softtech – Project Name: Lokum: One Platform for Seamless Employee Engagement and Communication
Silver Award Winner:
Capgemini – Project Name: Capgemini’s Leadership Empowerment and Acceleration Program (LEAP)

Brilliance in Employee Engagement in HR

Brilliance Award Winner: 
BaxterStorey – Project Name: Fuelling individuality and fostering community: How to reduce turnover in the hospitality industry
Gold Award Winner:
National Unified Procurement Company – Project Name: Creating a Collaborative, Engaging Workplace to Drive Innovation and Growth at Nupco
Silver Award Winner:
Firstsource Solutions Limited – Project Name: The 4C Employee Engagement Framework
Silver Award Winner:
Saudi Authority for Industrial Cities and Technology Zones (Modon) – Project Name: The Pulse Engagement Initiative

Learning and Development

Brilliance Award Winner: 
 Dubai Airports
Gold Award Winner:
Radisson Hotel Group
Silver Award Winner:
Eksim Investment Holding

HR Team of the Year

Brilliance Award Winner: 
National unified procurement company – nupco – Team/Project Name: The Protagonist Team
Gold Award Winner:
Jobsplus – Team/Project Name: The People Management Department at Jobsplus
Silver Award Winner:
Vistatec – Team/Project Name: Vistatec HR Department

Brilliance in Diversity and Inclusion

Brilliance Award Winner: 
BT Group – Project Name: Restart for Career Returners
Gold Award Winner:
 NEST (National Employment Savings Trust) – Project Name: Empowering Inclusion: Nest’s DE&I Strategy for a Diverse Future
Gold Award Winner:
ANS Group – Project Name: Our People are Our Greatest Asset.
Silver Award Winner:
 1+1 Media – Project Name: Life After Scars

Brilliance in Recruitment & Retention

Brilliance Award Winner: 
Ministry of Finance, Kingdom of Saudi Arabia
Gold Award Winner:
Eurail B.V.
Silver Award Winner:
Samsic UK

Innovative Use of Technology in HR

Brilliance Award Winner: 
Sonova AC – Project name: RSM App
Gold Award Winner:
Capgemini – Project name: Capgemini’s Emotional Intelligence program
Gold Award Winner:
 TURKCELL – Project name: The Office in Your Pocket: T.Life App
Silver Award Winner:
 Radisson Hotel Group – Project name: Radisson Hotel Group’s Workforce Management Solution

HR Professional of the Year

Brilliance Award Winner: 
 Catrin Gaston-Penny, Human Resources Director, Cell and Gene Therapy Catapult
Brilliance Award Winner:
Abhishek Roy, Manager – Leadership & Strategic Hiring, Tata Consultancy Services
Gold Award Winner:
 Kelly Tucker, Founder and Managing Director, HR Star
Silver Award Winner:
Mohammad Obaid Al Marri, HR Department Manager, Dubai Culture Authority (UAE, Dub

Innovative HR Team of the Year

Brilliance Award Winner: 
Cell and Gene Therapy Catapult – Team/Project Name: HR Team / Using Strategic HR to power innovation in medicinal therapies 
Gold Award Winner: 
 Dubai Culture Authority (UAE, Dubai) – Team/Project Name: DCA HR Department Team
Silver Award Winner: 
Kernel – Team/Project Name: Innovative Team at Kernel

IC Brilliance Awards - Winners

The IC Brilliance Awards celebrate outstanding achievements in internal communications. Our finalists represent the organisations and teams who are redefining connection, engagement, and storytelling in the workplace.

Brilliance in Employee Experience

Brilliance Award Winner: 
SCHNEIDER ELECTRIC – Project Name: SPICE+ and NEXUS project
Gold Award Winner:
SOCAR Türkiye – Project Name: SOCAR Türkiye’s internal communication and employee engagement projects under the “Voice of the Employee” project strategy.
Silver Award Winner:
Capgemini – Project Name: Capgemini’s Avancer 2.0 program

Brilliance in Intranet

Brilliance Award Winner: 
Burger King UK & Oak Engage – Title of the Intranet Platform: BK Hub
Gold Award Winner:
Schneider Electric – Title of the Intranet Platform: SPICE+
Silver Award Winner:
ScS and Oak Engage – Title of the Intranet Platform: Our ScS Home

Internal Communications Campaign

Brilliance Award Winner: 
RS Group and scarlettabbott – Campaign Name: Global values at RS Group
Gold Award Winner:
Almarai – Campaign Name: Ramadan Campaign – “تلمّنا لياليه”
Silver Award Winner:
Pan American Energy – Campaign Name: Vibrate PAE
Silver Award Winner:
Qatar Airways Group – Campaign Name: Cultural Diversity Day at Qatar Airways Group

Internal Communications Strategy

Brilliance Award Winner: 
Pan American Energy – Campaign Name: Vibrate PAE

Employee Wellbeing

Brilliance Award Winner: 
 DHL Global Forwarding GmbH – Initiative: DGFF Wellbeing Cup
Gold Award Winner:
Almarai – Initiative: WE Care

Marketing and PR Brilliance Awards - Winners

The Marketing & PR Brilliance Awards celebrate excellence in brand storytelling, creative campaigns, and communications that inspire action. Our finalists showcase the very best in strategic thinking, innovation, and impact across the industry.

Public Relations (PR) / Communications

Brilliance Award Winner: 
PGA TOUR – Campaign Name: PGA TOUR: 2024 Presidents Cup: The Shield Unites Us
Gold Award Winner:
Emirates Health Services – Campaign Name: Early Detection
Silver Award Winner:
Liberty Communications – Campaign Name: Liberty Communications: Championing digital first nations

Brilliance in Integrated Campaign

Brilliance Award Winner: 
FUNGI PR Agency & Mira hormonal health company. – Campaign Name: Closing The Sex Hormones Awareness Gap
Gold Award Winner:
Together – Campaign Name: Opening doors since 1974
Silver Award Winner:
PGA TOUR & M&C Saatchi Sport & Entertainment – Campaign Name: PGA TOUR: 2024 Presidents Cup: The Shield Unites Us

Brilliance in Marketing

Brilliance Award Winner: 
Barclaycard – Project Name: Barclaycard – Amp it up
Gold Award Winner:
 Parimatch Sports – Project Name: CRICKET BELONGS TO INDIA!
Silver Award Winner:
Together – Project Name: Opening doors since 1974

Unified Brilliance - Winners

Agency/Consultancy of the Year

(Business / Marketing and PR)
Brilliance Award Winner: 
Babel PR (Marketing/PR)
Gold Award Winner:
Make More Noise (Marketing/PR)
Silver Award Winner:
IPv4.Global (Business)

Agency/Consultancy of the Year

(HR and IC)
Brilliance Award Winner: 
Fitzgerald (HR)
Gold Award Winner:
Sequel Group (IC)
Silver Award Winner:
The Affable Partnership (HR)

Innovative Use of Technology

Brilliance Award Winner: 
Beijing Nuanliu Technology Co., Ltd.- Campaign Name: East Lake Secret Realm: Journey to the West – An Immersive Cultural Experience (In Marketing)
Gold Award Winner:
Dubai Municipality – Campaign Name: Leading the Way in Public Procurement Excellence (in Business)
Silver Award Winner:
: Bridgestone and Sequel Group – Campaign Name: ACTIVE8 Sustainable Business campaign for Bridgestone West (in IC)

AI-Powered Solutions

Brilliance Award Winner: 
Qatar Airways – Project Name: Pixi – AI-powered chatbot PiXi on PeopleX platform (IC)
Gold Award Winner:
rankingCoach GmbH – Project Name: AI-Driven Digital Marketing Transformation for SMBs. (Marketing, PR)
Silver Award Winner:
Accedia JSC – Project Name: Accedia – AI Capability Center (AICC) (Business)

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