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Finalists 2025
International Brilliance Awards 2025- Finalists
Celebrating Brilliance since 2014
Discover the outstanding organisations and individuals who have been shortlisted for this year’s International Brilliance Awards™. Each finalist represents excellence, innovation and a commitment to making a meaningful impact in their field.
Business Brilliance Awards - Finalists
The Business Brilliance Awards celebrate outstanding leadership, innovation, and organisational success. Our finalists represent companies and individuals who have demonstrated exceptional achievement and made a meaningful impact in their fields.
Best New Product/Service Launch
|
IPv4.Global – Product Name: ReView – First-of-its-kind IP address audit tool. |
Brand Brilliance
| HALKBANK |
| Wingfield Consultants Ltd |
| ServiceMaster AAA |
UK Business of the Year
| CHEC |
| Safecall Ltd |
| Bexley Beaumont |
| Phoenix 2 Retail |
| ServiceMaster AAA |
Brilliance in Customer Service
| ServiceMaster AAA |
| Ivanti |
CEO of the Year
| Jenny Mowat, CEO, Babel PR |
| Osman Arslan, CEO, Halkbank |
| Siva Kugathas, CEO, ServiceMaster AAA |
Entrepreneur of the Year
| Sebastian Bates, CEO, The Warrior Academy |
| Sebastian Bates, CEO, The Warrior Academy |
| Carl Gould, CEO, 7 Stage Advisors |
| Serge Santos, CEO of Funding Alternative Group and Managing Director of Compressed Air CentreQ |
Brilliance in Environmental & Corporate Sustainability
| HALKBANK |
Innovative Team of the Year
| BaxterStorey – Team Name: BaxterStorey Resourcing Team |
| University of Cambridge & Hedfan – Team Name: University of Cambridge Estates Division’s Asset Management Team and Hedfan. |
HR BRILLIANCE AWARDS – FINALISTS
The HR Brilliance Awards celebrate excellence in people strategy, culture, and employee experience. Our finalists showcase organisations and leaders who are shaping the future of HR through innovation, impact, and a genuine commitment to their people.
Best Company to Work For
| Kernel |
| Saudi Authority for Industrial Cities and Technology Zones (Modon) |
Corporate Wellness
| Kernel |
| Jobsplus |
| Ministry of Finance, Kingdom of Saudi Arabia |
Brilliance in Employee Engagement in HR
(Employee Recognition Programs)
| Rio Tinto – Project Name: RockStars |
| Softtech – Project Name: Lokum: One Platform for Seamless Employee Engagement and Communication |
| Capgemini – Project Name: Capgemini’s Leadership Empowerment and Acceleration Program (LEAP) |
| Qatar Airways -Project Name: Breast Cancer Awareness Month #ThinkPink |
Brilliance in Employee Engagement in HR
(Team Culture & Engagement Initiatives)
| National Unified Procurement Company – Project Name: Creating a Collaborative, Engaging Workplace to Drive Innovation and Growth at Nupco |
| Saudi Authority for Industrial Cities and Technology Zones (Modon) – Project Name: The Pulse Engagement Initiative |
| PrJSC “MHP” – Project Name: ENHANCING EMPLOYEE ENGAGEMENT PROJECT |
| BaxterStorey – Project Name: Fuelling individuality and fostering community: How to reduce turnover in the hospitality industry |
| Firstsource Solutions Limited – Project Name: The 4C Employee Engagement Framework |
| Radisson Hotel Group – Project Name: Radisson Hotel Group’s Career Month |
Learning and Development
| Jobsplus |
| Dubai Airports |
| Radisson Hotel Group |
| Dubai Culture Authority (DCA) |
| Ministry of Finance, Kingdom of Saudi Arabia |
| Cell and Gene Therapy Catapult |
| Eksim Investment Holding |
HR Team of the Year
| Jobsplus – Team/Project Name: The People Management Department at Jobsplus |
| Vistatec – Team/Project Name: Vistatec HR Department |
| Dubai Culture Authority (UAE, Dubai) – Team/Project Name: DCA HR Department Team |
| National unified procurement company – nupco – Team/Project Name: The Protagonist Team |
| Cell and Gene Therapy Catapult – Team/Project Name: HR Team / Using Strategic HR to power innovation in medicinal therapies |
| Kernel – Team/Project Name: Innovative Team at Kernel |
Brilliance in Diversity and Inclusion
| NEST (National Employment Savings Trust) – Project Name: Empowering Inclusion: Nest’s DE&I Strategy for a Diverse Future |
| BaxterStorey – Project Name: How harnessing passion and encouraging collaboration can drive transformative change |
| 1+1 Media – Project Name: Life After Scars |
| ANS Group – Project Name: Our People are Our Greatest Asset. |
| BT Group – Project Name: Restart for Career Returners |
Brilliance in Recruitment & Retention
| Samsic UK |
| Eurail B.V. |
| Saudi Authority for Industrial Cities and Technology Zones (Modon) |
| Ministry of Finance, Kingdom of Saudi Arabia |
Innovative Use of Technology in HR
| TURKCELL – Project name: The Office in Your Pocket: T.Life App |
| Capgemini – Project name: Capgemini’s Emotional Intelligence program |
| Radisson Hotel Group – Project name: Radisson Hotel Group’s Workforce Management Solution |
| Sonova AC – Project name: RSM App |
| TURKCELL – Project name: GNÇYTNK Recruitment Program for New Graduates |
HR Professional of the Year
| Kelly Tucker, Founder and Managing Director, HR Star |
| Abhishek Roy, Manager – Leadership & Strategic Hiring, Tata Consultancy Services |
| Mohammad Obaid Al Marri, HR Department Manager, Dubai Culture Authority (UAE, Dubai) |
| Catrin Gaston-Penny, Human Resources Director, Cell and Gene Therapy Catapult |
IC Brilliance Awards - Finalists
The IC Brilliance Awards celebrate outstanding achievements in internal communications. Our finalists represent the organisations and teams who are redefining connection, engagement, and storytelling in the workplace.
Brilliance in Employee Experience
| Capgemini – Project Name: Capgemini’s Avancer 2.0 program |
| SCHNEIDER ELECTRIC – Project Name: SPICE+ and NEXUS project |
| SOCAR Türkiye – Project Name: SOCAR Türkiye’s internal communication and employee engagement projects under the “Voice of the Employee” project strategy. |
Brilliance in Intranet
| Burger King UK & Oak Engage – Title of the Intranet Platform: BK Hub |
| Schneider Electric – Title of the Intranet Platform: SPICE+ |
| ScS and Oak Engage – Title of the Intranet Platform: Our ScS Home |
Internal Communications Campaign
| Pan American Energy – Campaign Name: Vibrate PAE |
| RS Group and scarlettabbott – Campaign Name: Global values at RS Group |
| Bridgestone and Sequel Group – Campaign Name: ACTIVE8 Sustainable Business campaign for Bridgestone West |
| Qatar Airways Group – Campaign Name: Cultural Diversity Day at Qatar Airways Group |
| Almarai – Campaign Name: Ramadan Campaign – “تلمّنا لياليه” |
Internal Communications Strategy
| Pan American Energy – Campaign Name: Vibrate PAE |
Employee Wellbeing
| Almarai – Initiative: WE Care |
| DHL Global Forwarding GmbH – Initiative: DGFF Wellbeing Cup |
Marketing and PR Brilliance Awards - Finalists
The Marketing & PR Brilliance Awards celebrate excellence in brand storytelling, creative campaigns, and communications that inspire action. Our finalists showcase the very best in strategic thinking, innovation, and impact across the industry.
Public Relations (PR) / Communications
| Emirates Health Services – Campaign Name: Early Detection |
| Liberty Communications – Campaign Name: Liberty Communications: Championing digital first nations |
| Parimatch Sports – Campaign Name: Festival of winnings is back! |
| Together – Campaign Name: Opening Doors PR Campaign |
| PGA TOUR – Campaign Name: PGA TOUR: 2024 Presidents Cup: The Shield Unites Us |
Brilliance in Integrated Campaign
| FUNGI PR Agency & Mira hormonal health company. – Campaign Name: Closing The Sex Hormones Awareness Gap |
| Together – Campaign Name: Opening doors since 1974 |
| PGA TOUR & M&C Saatchi Sport & Entertainment – Campaign Name: PGA TOUR: 2024 Presidents Cup: The Shield Unites Us |
Brilliance in Marketing
| Together – Project Name: Opening doors since 1974 |
| Parimatch Sports – Project Name: CRICKET BELONGS TO INDIA! |
| Barclaycard – Project Name: Barclaycard – Amp it up |
| Parimatch Sports – Project Name: Festival of winnings is back! |
Unified Brilliance
Agency/Consultancy of the Year (Business / Marketing and PR)
| IPv4.Global (Business) |
| Make More Noise (Marketing/PR) |
| Babel PR (Marketing/PR) |
Agency/Consultancy of the Year (HR and IC)
| The Affable Partnership (HR) |
| Fitzgerald (HR) |
| Sequel Group (IC) |
Innovative Use of Technology
| Dubai Municipality – Campaign Name: Leading the Way in Public procurement Excellence (in Business) |
| Beijing Nuanliu Technology Co., Ltd.- Campaign Name: East Lake Secret Realm: Journey to the West – An Immersive Cultural Experience (In Marketing) |
| Bridgestone and Sequel Group – Campaign Name: ACTIVE8 Sustainable Business campaign for Bridgestone West (in IC) |
AI-Powered Solutions
| Accedia JSC – Project Name: Accedia – AI Capability Center (AICC) (Business) |
| rankingCoach GmbH – Project Name: AI-Driven Digital Marketing Transformation for SMBs. (Marketing, PR) |
| Ministry of Finance, Kingdom of Saudi Arabia – Project Name: Salma – Excellence in Artificial Intelligence for HR Solutions (HR) |
| Qatar Airways – Project Name: Pixi – AI-powered chatbot PiXi on PeopleX platform (IC) |
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