This registration formally protects the visual identity of the awards and ensures that the brand is used consistently, accurately, and with integrity across all platforms, materials, and communications.

Why this matters

As an international awards programme, brand clarity and trust are essential. Trademark registration:

• safeguards the authenticity of the awards
• protects entrants, judges, and partners from misuse or misrepresentation
• ensures consistent standards across regions, categories, and communications
• reinforces our long-term commitment to credibility and professionalism

It also allows us to clearly define how the International Brilliance Awards™ name and logo may be used by finalists and winners, helping preserve the value and recognition associated with the awards.

A long-term commitment

Registering the logo is not about visibility or promotion. It is about stewardship.

The International Brilliance Awards™ were created to recognise excellence with fairness, transparency, and integrity. Protecting the brand is a natural part of building an awards programme designed to stand the test of time.

Strong brands are built with intention — shaped carefully over time, upheld through clear standards, and protected with care.

We thank our community of entrants, judges, partners, and supporters for being part of this journey. 

About the International Brilliance Awards™

Founded in 2014, the International Brilliance Awards™ recognise work defined by clear thinking, strong execution, and meaningful business impact across organisations worldwide.

The International Brilliance Awards™ serve as the flagship programme of the Brilliance Awards family, which includes Business Brilliance Awards, HR Brilliance Awards, Internal Communications (IC) Brilliance Awards, Marketing & PR Brilliance Awards, Sales & Revenue Brilliance Awards, and Sustainability & ESG Brilliance Awards.

Each programme focuses on a distinct area of organisational performance, while maintaining a consistent standard of evaluation through an independent, blind judging process.