Awards | Marketing and PR Brilliance Awards | Best New Product/Service Launch

The Best New Product/Service Launch category recognises organisations that have successfully introduced an innovative product or service to the market, delivering measurable impact and demonstrating strategic excellence. This award celebrates launches that combine creativity, market insight, and executional excellence to achieve outstanding results for customers, clients, or the business itself.

Entries should showcase a product or service that has not only met market needs but also differentiated itself through innovation, effective positioning, and compelling communication strategies. Judges will look for evidence of a clearly defined launch strategy, strong brand messaging, and tangible outcomes, such as revenue growth, customer adoption, market penetration, or enhanced brand awareness.

This award is designed to recognise companies that go beyond simply releasing a new product or service. It honours organisations that have executed a launch with precision, creativity, and measurable business impact. From integrated marketing campaigns and PR initiatives to strategic rollouts and customer engagement, entries should demonstrate how the launch has driven real results and set new benchmarks within the industry.

The Best New Product/Service Launch Award celebrates excellence, innovation, and strategic thinking. It provides a platform for organisations to showcase their achievements, gain industry recognition, and position themselves as leaders in launching products and services that make a meaningful difference in the market.

Why Enter the Best New Product/Service Launch Award

Entering the Best New Product/Service Launch Award gives your organisation the opportunity to gain recognised industry credibility, showcase innovation and strategic excellence, and position your product or service among the market’s most impactful launches. This category is designed for companies that have delivered measurable results through creative, well-executed launches, providing a platform to highlight achievements to clients, partners, and the wider industry.

• Gain recognised industry credibility and trust for your launch success
• Showcase measurable impact, including customer adoption, revenue growth, and market reach
• Highlight innovative strategies, creative campaigns, and effective execution
• Strengthen your positioning against competitors and demonstrate leadership in your sector
• Increase visibility and awareness for your product or service among key stakeholders
• Motivate and reward your team for their strategic thinking, creativity, and executional excellence