The Marketing or PR Start-Up of the Year Award recognises the most innovative and impactful marketing or public relations start-up that has demonstrated exceptional growth and success. This award honours a company that is no older than five years and has shown outstanding creativity, strategic thinking, and results in the marketing or PR industry. The winning start-up should showcase innovative approaches, effective campaigns, and measurable outcomes that have significantly contributed to their clients’ or their own brand’s success. This award celebrates the entrepreneurial spirit and excellence in the marketing and PR sector, highlighting a start-up that is setting new standards and making a significant impact in the industry.

Best New Product/Service Launch Award
The Best New Product/Service Launch Award recognises organisations that have successfully introduced a new product or service to the market with outstanding results. The winner will demonstrate excellence in the planning, execution, and impact of the launch, showcasing innovation, strategic marketing, and customer engagement. Judges will look for evidence of market need, a unique value proposition, effective promotional strategies, and measurable success in sales, market penetration, and customer feedback. This award honours those who have set a high standard for launching new products or services, driving significant growth and making a lasting impact on their industry.

The Brilliance in PR/Communications Award honours the outstanding achievements of individuals, teams, and organisations in the field of public relations and communications. This award celebrates those who have demonstrated exceptional skill, creativity, and impact in crafting and delivering compelling messages that resonate with their audiences and advance their organisations’ objectives. Recognising excellence in strategic planning, media relations, crisis management, and innovative communication tactics, this award highlights the pivotal role of PR and communications in driving organisational success and shaping public perception.

The Brilliance in Marketing Award recognises a marketing, PR, or advertising campaign that has proved to be original, innovative, and particularly effective. This award celebrates campaigns that have demonstrated exceptional creativity and strategic vision, whether as a one-off effort or part of a sustained strategy. Entry is open to both large and small budget campaigns, and companies may enter directly, or marketing agencies may enter a campaign on behalf of a client. Honouring the best in marketing excellence, this award highlights the ability to engage audiences, drive results, and set new standards for success in the industry.

The Brilliance in Nonprofit Campaign Award recognises exceptional achievements in the creation and execution of marketing or PR campaigns by nonprofit organisations. This award celebrates individuals, teams, and organisations that have demonstrated outstanding creativity, strategic vision, and effectiveness in promoting their causes and engaging their communities. Honouring campaigns that have significantly advanced the mission of the nonprofit, raised awareness, and generated support, this award highlights the vital role of innovative and impactful communication strategies in the nonprofit sector. It underscores the excellence and dedication required to drive meaningful change and set new standards for success in nonprofit marketing and PR.

The Brilliance in Public Relations (PR) Award celebrates the exceptional achievements of individuals, teams, and organisations in the field of public relations. This award recognises those who have demonstrated outstanding skill, creativity, and impact in managing and enhancing their organisations’ reputations. Honouring innovative communication strategies, effective media relations, and successful engagement with diverse audiences, this award highlights the pivotal role of PR in shaping public perception and driving organisational success. It underscores the excellence and dedication that advance the PR profession and set new standards for excellence in the industry.

The Brilliance in Customer Relationships Award recognises the exceptional efforts of individuals, teams, and organisations in building and maintaining strong, positive relationships with customers. This award celebrates those who have demonstrated outstanding commitment to customer satisfaction, loyalty, and engagement. Honouring innovative strategies, personalised service, and effective communication, this award highlights the importance of understanding and meeting customer needs. It underscores the excellence and dedication required to foster long-lasting customer relationships, drive repeat business, and enhance brand reputation

The Brilliance in Artificial Intelligence in Marketing/PR Award recognises outstanding achievements in the application of artificial intelligence (AI) technologies within the fields of marketing and public relations. This award celebrates individuals, teams, and organisations that have leveraged AI to drive innovation, improve efficiency, and achieve remarkable results in their marketing or PR efforts. Honouring the use of AI for personalised customer experiences, predictive analytics, automated communication, and strategic decision-making, this award highlights the transformative impact of AI on the industry. It underscores the excellence and forward-thinking required to integrate AI successfully, setting new benchmarks for the future of marketing and PR.

The Brilliance in Innovative Use of Technology in Marketing/PR Award recognises the most outstanding and forward-thinking application of technology within the marketing and public relations industry. This award honours a campaign, strategy, or initiative that demonstrates exceptional creativity, strategic planning, and effective execution through the use of cutting-edge technology. The winning entry should showcase how technology has been harnessed to drive engagement, improve efficiency, and achieve significant results. This can include the use of AI, machine learning, automation, data analytics, AR/VR, blockchain, or other advanced technologies. The award celebrates innovation and excellence in leveraging technology to create impactful and measurable outcomes in marketing and PR efforts.

The Brilliance in Social Media Campaign Award recognises exceptional achievements in the creation and execution of social media campaigns. This award celebrates individuals, teams, and organisations that have demonstrated outstanding creativity, strategic planning, and measurable impact in their social media efforts. Honouring campaigns that effectively engage audiences, drive brand awareness, and achieve significant results, this award highlights the power of social media as a dynamic and influential marketing tool. It underscores the excellence and innovation required to craft compelling social media content that resonates with target audiences and sets new standards for success in the industry.

The Brilliance in Integrated Campaign Award recognises the most outstanding and cohesive marketing or PR campaign that effectively combines multiple channels and strategies to deliver a unified and impactful message. This award celebrates campaigns that have demonstrated exceptional creativity, strategic integration, and flawless execution across various platforms, including digital, print, social media, and traditional media. Honouring their ability to engage diverse audiences, drive brand awareness, and achieve significant results, this award highlights the importance of a comprehensive approach to marketing and PR. It underscores the excellence and innovation required to create a synergistic campaign that sets new benchmarks for integration and success in the industry.

The Brilliance in Influencer Marketing Award recognises outstanding achievements in the use of influencer partnerships to create impactful marketing or PR campaigns. This award celebrates individuals, teams, and organisations that have demonstrated exceptional creativity, strategic planning, and effective execution in leveraging influencers to enhance brand visibility, engage audiences, and drive results. Honouring campaigns that have successfully identified and collaborated with influencers to create authentic and compelling content, this award highlights the power of influencer marketing in today’s digital landscape. It underscores the excellence and innovation required to build and manage influencer relationships that set new standards for success in the industry.

The Best Content Marketing Strategy Award recognises the most effective and innovative approach to content marketing. This award celebrates individuals, teams, and organisations that have demonstrated exceptional creativity, strategic planning, and execution in developing content that engages audiences and drives results. Honouring content strategies that utilise various formats—such as articles, videos, infographics, and social media posts—this award highlights the ability to tell compelling stories, build brand awareness, and foster customer loyalty. It underscores the excellence and insight required to create and distribute content that resonates with target audiences and sets new standards for success in content marketing.

The Brilliance in Crisis Management Award recognises exceptional achievements in handling and overcoming crises through strategic communication and effective public relations. This award celebrates individuals, teams, and organisations that have demonstrated outstanding skill, agility, and leadership in managing crises, protecting reputations, and restoring public trust. Honouring innovative approaches and successful outcomes in crisis management, this award highlights the importance of timely, transparent, and effective communication in mitigating the impact of adverse events. It underscores the excellence and professionalism required to navigate challenging situations and set new standards for crisis management in the industry.

The Marketing/PR Team of the Year Award recognises the outstanding achievements of a marketing or public relations team that has demonstrated exceptional performance, creativity, and impact over the past year. This award celebrates the collective efforts of a team that has successfully executed innovative campaigns, achieved remarkable results, and significantly contributed to their organisation’s goals. Honouring excellence in strategy, collaboration, and execution, this award highlights the importance of teamwork in driving success in the marketing and PR fields. It underscores the dedication, skill, and ingenuity of the team that sets new benchmarks for excellence in the industry.

The Marketing/PR Entrepreneur of the Year Award recognises the exceptional achievements of an individual who has demonstrated outstanding entrepreneurial spirit, innovation, and leadership in the fields of marketing or public relations. This award celebrates a visionary entrepreneur who has successfully built and grown a business, launched innovative products or services, and significantly impacted the industry. Honouring their creativity, strategic thinking, and business acumen, this award highlights the entrepreneurial drive and excellence that inspire and set new standards within the marketing and PR community.