Maka Quparadze, Head of Awards, International Brilliance Awards

If You Are Thinking About Entering the International Brilliance Awards, This Page Is for You

I want to talk to you directly, not as a marketing message, but as someone who has seen, first hand, what this programme does for the organisations and people who take part in it.

The International Brilliance Awards™ have been recognising outstanding work since 2014. In that time, we have built something I am genuinely proud of: a rigorous, fair, and globally respected platform that puts the quality of your work at the centre of everything.

If you are on the fence about entering, I hope this page helps you make your decision.

What the International Brilliance Awards™ Recognise

Celebrating Global Business Brilliance Since 2014

Our programmes include:
• Business Brilliance Awards™
• HR Brilliance Awards™
• IC Brilliance Awards™
• Marketing & PR Brilliance Awards™
• UK Brilliance Awards™
• Sales & Revenue Brilliance Awards™
• Sustainability & ESG Brilliance Awards™

What We Have Built Over 13 Years

We did not set out to be the biggest awards programme. We set out to be the most credible one.

That focus on credibility is why, 13 years later, organisations from 32+ countries across 50+ industries trust the International Brilliance Awards™ as a meaningful measure of excellence. This is why over 1,200 organisations have been recognised through our programmes. And it is why names like DHL Global Forwarding, AstraZeneca, BP, Virgin Media O2, Turkcell, Allianz, Lloyd’s, Lenovo, Paysafe, Burger King UK, and many more have all entered and won.

They did not enter because it was easy. They entered because it meant something.

How We Judge Your Work and Why It Matters

Every entry submitted to the International Brilliance Awards™ goes through a 100% independent blind judging process.

That means before any of our 25+ expert judges, senior professionals from organisations including Microsoft, Nokia, PwC, Cisco, Apple, and Tata Consultancy Services and many more review your submission, all identifying details are removed: No company name, No logo, No reputation to lean on.

Just your work, judged purely on its own merit.

This is not standard practice in the awards industry. But it is ours, and it has been from day one. Because if recognition is going to mean something, it has to be earned honestly.

Who Enters and Who Should

One of the questions I am asked most often is: “Is this right for an organisation like ours?”

The answer, almost always, is yes.

Our 2026 winners included global corporations and small businesses. Government authorities and start-ups. Teams from the UK, UAE, Turkey, Ukraine, Argentina, Saudi Arabia, Germany, Portugal, and beyond. HR directors, marketing leads, CEOs, and communications professionals.

What they all had in common was not size, budget, or profile. It was this: they had done work worth recognising, and they were willing to put it forward to be assessed fairly.

If that sounds like you, then this programme is for you.

What Winning Actually Does for Your Organisation

I have seen what happens when an organisation wins a Brilliance Award. I have read the testimonials, watched the videos, and spoken to the people behind the entries.

Here is what they tell me, consistently:

• It validates the work internally, giving teams the recognition they deserve and the motivation to keep pushing.
• It strengthens the brand externally, giving clients, partners, and candidates independent proof that your organisation delivers.
• It opens doors to media coverage, industry visibility, and conversations that would not have happened otherwise.

Siva Kugathas, CEO of ServiceMaster AAA, said winning multiple Brilliance Awards meant a great deal to him and his entire team. 

Alex Schneider from DHL Global Forwarding described their award as validation of their commitment to employee well-being. 

Karen Bexley, CEO of Bexley Beaumont, said winning recognised the firm’s model, vision, and strategy. 

Nick Hollis from Burger King UK described their Brilliance Award as “the icing on the cake.”

These are not marketing quotes. These are real outcomes for real organisations.

Recognition Beyond the Trophy of Brilliance™

Winning a Brilliance Award™ does not end on the night of the awards ceremony.

Finalists and winners receive a range of official recognition assets designed to help organisations and individuals showcase their achievement internally and externally, including:

•  Trophy of Brilliance™ – Presented to Brilliance Award™ winners achieving the highest marks in their category through the independent judging process.
• Seal of Brilliance™ – Official digital recognition seals awarded to finalists and winners for use across websites, presentations, social media, email signatures, and marketing materials.
• Certificate of Brilliance™ – Formal recognition certificates acknowledging the level of achievement attained through the judging process.
• Wall of Brilliance™ – A dedicated showcase recognising organisations that have achieved Brilliance Award™ recognition.
• People of Brilliance™ – A spotlight platform recognising outstanding individuals, leaders, and professionals behind award-winning work.
• Brilliance Hub™ – A dedicated content hub featuring Behind the Brilliance™ articles, winner interviews, insights, and stories from organisations and professionals recognised through the programme.

For many entrants, the recognition becomes part of their employer brand, client communications, recruitment strategy, and company story long after the ceremony itself.

The 2027 Programme Key Dates

The entry window for the International Brilliance Awards™ 2027 is now open. Here is what you need to know:

• Entry Deadline: 5 October 2026 
• Finalists Announced: 23 November 2026 
• Awards Ceremony: 28 January 2027, London

The ceremony is a black-tie evening in London, bringing together organisations and individuals from different industries and countries to celebrate their achievements.

My Invitation to You

Thirteen years in, I still believe what I believed at the start: brilliant work deserves to be recognised.

If your team has delivered something meaningful in the past two years: a project, a campaign, a strategy, a cultural shift, a product, a leadership achievement, do not let it go unrecognised.

Enter. Put your work forward. Let it be judged fairly, by people who know your industry, against a standard that means something.

I look forward to seeing your entry.

Maka Quparadze, Head of Awards, Brilliance Awards™