As the International Brilliance Awards™ 2027 develop, the judging panel is starting to take clearer shape.

Another group of professionals has now been confirmed, adding further depth to a panel that brings together experience from across business, HR, marketing, communications, and technology. Each new addition changes the dynamic slightly. Different backgrounds, different perspectives, but a shared understanding of what strong work looks like in practice.

This matters more than it might seem at first.

Awards are often judged behind the scenes, but the people involved shape the outcome in a very real way. The strength of the panel influences how work is read, how it is understood, and how it is ultimately recognised.

The newly confirmed judges include:

• Dani Bassin, Chief Content Officer, The 10 Group
• Vitaly Gribanov, Senior Brand & Creative Director, Sumsub
• Kunal Saxena, Director, PwC
• Sunil Agarwal, Senior Technology Leader, Cisco Systems
• Kevin Dunckley, Chief Sustainability Officer, HH Global
• Sym Jaj, Head of Content, Unlimit
• Wanda Ni Laighin, Vice President, Global Marketing, SAP LeanIX & SAP Signavio
• Anna Lawlor, Director, Head of Digital & Social Media, Greentarget UK
• Sarah Willis, Global Social Media Strategy, IRIS Software Group
• Suhail Adam, Global Social Media & Web, Tata Consultancy Services (TCS)

Looking at the panel now, a pattern begins to emerge.

It is not built around a single discipline or viewpoint. Instead, it reflects the range of work being recognised. Some judges work closely with brand and communication. Others focus on technology, business strategy, or organisational performance. That mix helps ensure that different types of work are understood in the right context.

For organisations preparing their entries, this is an important part of the process.

It means the work will not be viewed from one angle alone. It will be read by people who understand the challenges behind it, the decisions involved, and the realities of delivering results.

As more judges are confirmed, the panel will continue to evolve.

The International Brilliance Awards™ recognise organisations and individuals whose work demonstrates leadership, creativity, and measurable impact across industries. The judging process remains a central part of that, shaping how work is reviewed and recognised.

Further details about the awards, categories, and entry process are available at www.BrillAwards.com